Toyo Tyre Malaysia
The campaign will focus on creating a strong connection between Tengku Djan Ley’s motorsport success and the performance and reliability of Toyo Tyres. It will highlight his involvement in events like the Sepang 1000KM, D1 Grand Prix, and Formula Drift Asia, as well as the Toyota Gazoo Racing Festival, to position Toyo Tyres as a top choice for both racing professionals and everyday drivers. This strategy is expected to attract a new segment of users and enthusiasts, driven by Tengku Djan’s technical knowledge and his alignment with the Toyo Tires spirit and outlook.
Our Services:
- Social Media Management
- Photography & Video Production
- Event Management
The Brief
Developing a dynamic marketing campaign for Toyo Tyre Malaysia, highlighting the brand through the lens of Tengku Djan Ley’s ambassadorship and the excitement of the Toyota Gazoo Racing Festival. The campaign will blend influencer marketing with event-driven content.
Insights
Tengku Djan Ley, a renowned figure in Malaysian motorsports, aligns with Toyo Tires’ performance ethos. The Toyota Gazoo Racing Festival provides a platform for brand exposure to motorsport enthusiasts, reinforcing the brand’s market presence.
Objectives
To increase Toyo Tires’ brand visibility and appeal in Malaysia by leveraging Tengku Djan Ley’s influence and the Toyota Gazoo Racing Festival. The goal is to engage motorsport fans and expand the customer base through targeted digital marketing.
Social Media Management
We revitalized TOYO Tyre Malaysia social media pages with a new aesthetic, aligning with their brand identity. Regular, engaging posts coupled with strategic content planning increased their online presence and follower engagement.
Photography & Video Production
Captured high-quality imagery and videos of Tengku Djan Ley in action, highlighting the durability and performance of Toyo Tyres in competitive environments.
