Campaign: Rejuvenating Onsen Cheras Digital Presence
Onsen Cheras, a premier spa service provider, faced challenges with their previous digital marketing efforts, leading to an unprofessional brand image. Quantum Speedway stepped in to transform their digital presence, reshaping their brand with a fresh, professional look and feel. Our comprehensive campaign included a complete overhaul of Onsen Cheras’ visual content, strategic social media management, and influencer collaboration to elevate the brand to new heights.
Our Services:
- Social Media Management
- Influencer Engagement
- Creative Content Development
- Photo & Video Production
- Media Buy
The Brief
Quantum Speedway was tasked in revamping Onsen Cheras’ digital presence. Our goal was to not only improve the visual representation of their services through professional photography and design but also to enhance their overall brand image. We aimed to create an engaging, cohesive digital narrative that would appeal to their target audience and reflect the quality of their spa services.
Insights
Our analysis indicated that Onsen Cheras’ potential was not fully realized due to inadequate digital representation. The modern spa-goer seeks not only relaxation but also an aesthetic and aspirational quality in their chosen spa services. Social media plays a pivotal role in shaping these perceptions. Our strategy was centered on leveraging this insight to create a compelling online presence for Onsen Cheras.
Objectives
- Brand Revitalization: To transform Onsen Cheras’ brand image, presenting it as a professional, appealing, and trustworthy spa destination.
- Engagement Increase: Boost engagement on social media platforms, particularly Facebook and Instagram.
- Influencer Collaboration: Leverage influencer marketing to reach a wider audience and add credibility to the brand.
- Effective Media Buying: Strategize media buys to maximize reach and impact within a budget.
Social Media Management
We revitalized Onsen Cheras’ social media pages with a new aesthetic, aligning with their brand identity. Regular, engaging posts coupled with strategic content planning increased their online presence and follower engagement.
Media Buy
Strategically placed Facebook ads targeted relevant audiences, optimizing reach and engagement within a specified budget.
