Newman Trust Investment Bank
To enhance their digital presence and thought leadership, Newman Trust Investment Bank (NTIB) collaborated with Quantum Speedway. This campaign, centered around the distinguished expertise of Dr. Serge Pierre Besanger, focuses on solidifying NTIB’s position in the financial world through strategic digital marketing and brand enhancement.
Our Services:
- Photography & Video Production
- Social Media Management
- Creative & Branding
- Website & SEO
The Brief
Our mission was to elevate NTIB’s online identity and showcase their specialized services, utilizing Dr. Besanger’s extensive knowledge and experience in the financial sector.
Insights
Recognizing the importance of digital authority in the finance industry, our strategy was to leverage Dr. Besanger’s expertise to engage and educate NTIB’s audience. This approach aimed to establish NTIB as a leading source of financial insight and advice.
Objectives
- Elevate NTIB’s Online Presence: Enhance NTIB’s digital footprint to reflect its expertise and authority in finance.
- Showcase Thought Leadership: Utilize Dr. Besanger’s insights to position NTIB as a thought leader in the financial industry.
- Revitalize NTIB’s Brand: Update the NTIB brand to better represent its modern, expert-driven approach to finance.
- Optimize Website and SEO: Improve NTIB’s website functionality and search engine visibility to attract and retain a broader audience.
Social Media Management
Developed and executed a LinkedIn strategy highlighting Dr. Besanger’s financial insights and NTIB’s services, increasing audience engagement.
Creative & Branding
Refined NTIB’s branding for a more contemporary and professional look, ensuring consistency across all digital platforms.
Website & SEO
Completely overhauled NTIB’s website with an emphasis on user experience and SEO, enhancing both aesthetic appeal and online discoverability.
